By Paul Morrone CFP®, CPA/PFS, MSA
Indexing has been a very hot topic in the investing world as the popularity of index funds and ETFs have proliferated in the market at a record pace. The allure of low costs, diversification, and an understandable investment philosophy makes indexing one of the most popular investment choices for the masses. On the surface, the concept appears pretty simple – your investment is designed to follow a published index such as the S&P 500 that is plastered all over TV and the internet. However, when you peel back the onion there is a lot more going on than what first meets the eye.